Pernod Ricard SA, the world’s second largest liquor company, is buying Vin & Spirit AB from the Government of Sweden for $8.3 billion. This gives Pernod control of the Absolut vodka line.
One of their objectives, according to Bloomberg.com financial news, is to compete in the US against the Smirnoff brand. < additional details >
I wonder how they will do if they continue this line of advertising. Apparently this ad only runs in Mexico, but may not be well received here.
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