New product announcements from Canon or Nikon are greeted like new model year introductions in the auto world. But this year the announcement if the Nikon D90 seems to hit the sweet spot for serious consumers and semi-pro photographers in industries like Real Estate where we rely on digital images as a primary marketing tool. The D90 is just reaching stores – my comments are based upon reviews only.
The Nikon D90 body is priced under $1000. An available 18-105mm f/3.5-5.6G ED AF-S VR DX Nikkor Zoom kit Lens adds approximately $300 to the package. On board servor motor permits use of all Nikkor auto-focus lenses.
The new D90 will bump its predecessor the excellent D80 to the scrap heap of history with significant improvements in all phases of specification and operation. The more accurate comparison may be against the more pricey D3 and D300 in the line. Unless you are a professional where the ruggedness of the metal body is of importance, the reviewers seem to think that the D90 is a very capable package indeed.
Major improvements include the 12 mp sensor; a brilliant 3” high resolution view screen – with live view so that you can view and compose your shot in the viewer rather than having to use the eye piece view finder; higher speed continuous shooting (4.5 frames per second; enhanced in camera retouch capability; and a new video mode permitting HD capture at 24 frames per second (mono sound only).
The Movie Mode is getting a lot of attention – and should appeal to the real estate market. As a video camera with interchangeable lenses it is a low price entry into the cinematic world. But there seem to be limitations. The camera must be focused manually while in Movie Mode and the sound capability is mono only.
If you seek the capability that comes with interchangeable lenses, off camera and multi-flash lighting and larger sensor formats of the Digital SLR cameras, this may be the one to choose.
Reviews: Simon Johnson August 2008, Nikon site, Ken Rockwell August 2008.
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